Concept: A case study of brand identity design for a small local business:

"Before us, most of the land we live on was covered in forests or meadows. Now we live in a world that is covered in grass and other plant species that aren’t native to our surroundings. These plants don’t contribute as much to the ecological carrying capacity (the number of insects and animals that can be supported) as the plants they replaced.

Silva et Pratum exists to inspire and empower individuals to make different choices with their land to support biodiversity."

Developed over six months working closely with the client, a brand identity system was established that properly conveyed the brand's message.

Skills: Brand identity Design ~ Logo Design ~ Illustration

Touchpoints: Brand guidelines book, Business Cards, Sample merchandise

camryn avery design

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