White Rock Beverages
Case Study

Concept: A case study in social media content creation for White Rock Beverages:

White Rock Beverages is a national mixer brand known for its rich history and quality products. In order to increase brand awareness for the younger generation, a social media strategy was developed to grow the brand's following. Motion graphics and product photography were utilized to create eye-catching posts and draw the attention of the new target audience. Ranging from 10-30 seconds each, these short-form videos were posted to Facebook, Instagram and Tiktok with an accompanying engaging caption.

Skills: Brand Strategy ~ Animation ~ Content Creation ~ Copywriting

Touchpoints: Cocktail recipe videos, Product features, Holiday posts, Lifestyle content

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