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Concept: A conceptual rebrand of a local boutique in my hometown, this passion project really pushed me to expand my brand design skills. Creating a dynamic pattern system evelates this brand to be more modern, and able to connect with today's teenage girls. The bold, swirling type makes the brand a bit more mature and bold, but the playful drawings keep it relevant to the products they sell and their ideal audience.
Skills: Brand design ~ Pattern Creation ~ Motion Graphics ~ Mockup Applications
Touchpoints: Gift box and bag, Apparel tag, Business card, Social Media Animation
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