Guide to Write

This real life brand identity was created for, a small startup that helps writers form ideas, edit, or even collaborate with others. Established in March 2020, a brand identity system was needed to kick off the website in June.

Working closely with founder and CEO Rebecca O'Bern, I developed a comprehensive identity system that communicates what the brand is about. Every small detail was thought through, from brand colors and consistency in fonts, to the exact curve of the key in the logo. Below is the process of building this logo and system, as well as how it is used today.