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MELONIE Redesign

This project was completed during my first semester as a packaging design student. I knew I had learned a lot since then and could communicate the brand story more effectively.

Strategy Summary: 

The new MELONIE wants to grow business, and become nationally recognized as the ice cream brand for young people who want change. We want our audience to become empowered through our products and change the world, one pint at a time. “Smashing melons” as a metaphor for demanding change- funds donated to local farms and agriculture organizations

Project Goals:
To go back to the roots of the brand story, and add excitement to the package that makes it stand out on shelf.

Products:

Watermelon, Honeydew, and Cantaloupe flavored ice cream bars; Instagram post, and website

*this project was physically produced*