This group based project tackled the rebranding of Muttropolis, a luxury pet supply company. The design aimed to give a warm, yet luxurious feel to the brand, and make it feel more approachable for pet lovers. The mantra for the brand is "Unconditional love for pets", showing what the ideal consumer really cares about.
The logo is meant to reflect the "metro" part of Muttropolis, echoing a city skyline. The monochromatic color palette used throughout the brand elevates the design as well as establishes trust between brand and consumer.
The motion graphic tells the story of the brand in an abstract manner, while introducing it to new consumers at the same time.
This project was also worked on (and therefore credit is shared) by Snow Yoon and Lily Janker